A freeform diamond is a rose cut diamond that hasn't been cut into a fixed, symmetrical shape. Instead, each stone is hand-cut to follow the natural form of the rough diamond, meaning every freeform diamond has its own individual silhouette and facet pattern. No two are ever the same.

A rose cut is one of the oldest diamond cutting styles, dating back to the 16th century. Unlike a modern brilliant cut, a rose cut diamond is flat on the bottom and domed on top, with fewer, larger facets that create a soft, glowing light rather than sharp sparkle. You can read our full guide onwhat is a rose cut diamondfor more detail.

Yes. A rose cut is simply a style of cut, just like a brilliant cut or an emerald cut. It's genuinely the same material, a real diamond, cut in a different way to achieve a different look.

Every diamond we use is hand-cut, guided entirely by the cutter's eye rather than computer modelling. This traditional technique, passed down through generations, allows the shape of each piece of jewellery to be guided by the diamond itself, rather than forcing the stone into a predetermined mould. Read more in our guide onhow diamonds are hand-cut.

Yes, genuinely. Because each stone is shaped by hand around its own natural form, no two freeform diamonds are ever identical, even when cut from similar rough stones by the same hands.

For bespoke commissions, yes. Get in touch via our Bespoke page to discuss options.

Yes. We create bespoke pieces including engagement rings featuring our signature freeform rose cut diamonds. Visit our Bespoke page to start the conversation.

Every diamond is hand-cut in the UK. You can read more about our process and heritage on our Our Diamonds page.

Yes, ethical sourcing is central to how we work. You can read more on our Our Ethics page.

Our jewellery is designed and made in the UK. You can find more detail on our Our Jewellery page.

Yes, we offer private viewing appointments. Visit our Jewellery Viewings page to book.

Many of our clients choose a rose cut specifically as an engagement ring alternative to a traditional brilliant cut, drawn to the individuality and history of the cut. Durability-wise, diamonds of any cut are among the hardest natural materials, making them a lasting choice for everyday wear.