Each rough diamond is hand selected by Ilana Belsky herself, not merely for its raw allure but the limitless potential that resides within it.
A diamond is a precious miracle, a chance encounter and a myriad of possibilities. And although everyone is as old as time, until it is cut, it has never really been at all. That is when a diamond’s life begins - and it will last for an eternity. To cut and reveal a diamond is an art that few possess. To see, as the sculptor sees, that every cut guides the next. To understand that the truth of a jewel is there to be released, not created.
Her commitment to the craft extends beyond convention; She believes in allowing the inherent character of the rough diamond guide the cutting process. Because every diamond possesses a distinct narrative waiting to be uncovered. Each cut guided by the diamond itself, it is a process unique to Ilana Belsky and our freeform diamonds create jewellery that is unique to you. Our freeform cut diamonds offer something unique, not just in shape and style but through the beguiling way light flows through the stones, casting a glow so enduring it will shine forever. And because we cut our own diamonds we capture the beauty of every stone.
